It all started...

In the spring of 1998, "Angry Little Asian Girl"  was being screened for the first time. Lela created her animated short in 1994 while she was a sophomore in college but due to her embarrassment of the anger expressed in it, she had kept it hidden in a drawer indefinitely. Nervous, Lela stood outside the theatre while members of the audience came out to tell her that they loved the ALAG character. Lela had a light bulb idea to make t-shirts with the Angry Little Asian Girl character on them. The next day, with little else but gumption, she purchased 300 screen printed shirts on a credit card, begged her friends to buy a shirt and sold the rest out of her Corolla station wagon. Someone suggested she set up a shop on the internet. She had heard of the internet in college but had never even used email. She launched a website in late 1998 where she sold shirts and self-published her Angry Little Asian Girl comics. She drew during the day and in the late afternoon, she manually processed orders and walked the packages to her local post office. Women of all ages and all walks of life understood ALAG's anger and so she expanded her brand name to "Angry Little Girls." In 2005, her first book was published and sold out 4 times over in two months. The success of the books led to a wildly popular line of tote bags sold in malls across the US and abroad. Fans wrote to tell her that Angry Little Girls' products made them feel empowered. This made Lela realize that just as drawing her comics helped her find her voice, her art on products was an important way to help women find their voice too. That is why Angry Little Girls, Inc. donates a portion of its profits to organizations that help abused women and children.